Beauty of Joseon – Modern Korean Hanbang Skincare for Clear, Radiant Skin

HANBANG HERITAGE · EVERYDAY KOREAN SKINCARE

Beauty of Joseon

Find your glow.
Build a routine that fits.

Bring rice, ginseng, green tea and propolis into a routine with a clear purpose. Beauty of Joseon pairs traditional Korean ingredients with modern skincare for lasting hydration, a more even-looking tone and comfortable daily sun care. Find your serum, choose your texture and make every step count.

Shop Beauty of Joseon Find my serum

Relief Sun: Rice + Probiotics by Beauty of Joseon

Protect your glowRelief Sun · creamy, dewy SPFExplore sun care →

Glow Serum: Propolis + Niacinamide by Beauty of Joseon

Make radiance dailyGlow Serum · propolis + niacinamideExplore Glow Serum →

START WITH A FINISH YOU WILL ENJOY

Which Beauty of Joseon sunscreen?

All four offer SPF50+ PA++++. Choose the texture that makes daily application feel comfortable.

Your daily SPF step: apply generously as the last step of morning skincare, before makeup. Reapply regularly outdoors and after sweating or towel drying.

GIVE YOUR SERUM A CLEAR JOB

Five serums. Five ways to focus your routine.

Choose one starting point: glow and pores, uneven tone, soothing comfort, bounce, or vitamin C radiance.

Propolis + niacinamide

Glow + visible pores

Glow Serum: Propolis + NiacinamideBalance excess shine, hydrate and refine the look of pores with a cushiony serum that leaves skin dewy.Shop product

Rice + alpha-arbutin

Dark spots + uneven tone

Glow Deep Serum: Rice + Alpha-ArbutinFocus on a brighter, more even-looking complexion with a lightweight rice and alpha-arbutin serum. Make it your evening tone-care step.Shop product

Green tea + panthenol

Soothing + skin comfort

Calming Serum: Green Tea + PanthenolGive dry, unsettled-feeling skin a light layer of soothing moisture. Green tea, mugwort and panthenol keep the routine comfortable.Shop product

Ginseng + snail mucin

Hydration + lost bounce

Revive Serum: Ginseng + Snail MucinReplenish moisture and soften the look of tired skin. Ginseng and snail mucin give your routine a focus on a supple, bouncier-looking finish.Shop product

Centella + vitamin C

Vitamin C + daily radiance

Light On Serum: Centella + Vita C by Beauty of Joseon

Light On Serum: Centella + Vita CBrighten dull-looking skin and refine uneven texture with a light vitamin C serum balanced by soothing centella.Shop product

TRY THE TEXTURES

Find your everyday favourite.

Hanbang Serum Discovery Kit by Beauty of Joseon

Hanbang Serum Discovery KitFour 10ml serums: Glow, Glow Deep, Calming and Revive. Explore one formula at a time.Shop product

Glow or Glow Deep? Choose Glow for pores, oil balance and a dewy finish. Choose Glow Deep when dark spots and uneven-looking tone are your priority.

CHOOSE YOUR MOISTURE TEXTURE

Rich and dewy, or light and fresh?

Both moisturise. The difference is the finish you want to wear.

Creamy moisture. A dewy finish.

YOUR NOURISHING CREAMDynasty CreamA creamy layer for lasting hydration and a plump, dewy finish. Choose it when skin feels dry or you enjoy richer moisture.Shop product

Light hydration. A fresh finish.

YOUR LIGHT GELRed Bean Water GelA light gel with red bean and peptides for refreshing hydration and oil balance. A natural fit for oily and combination skin.Shop product

MAKE THE REST OF YOUR ROUTINE WORK TOGETHER

Cleanse, prepare and refine.

Choose each step for what your skin needs. Start simply, then add targeted care.

CLEANSE

A fresh start for your skincare.

Choose oil or balm to remove makeup and sunscreen, then follow with a water-based cleanser when double cleansing.

Ginseng Cleansing Oil by Beauty of Joseon

Ginseng Cleansing OilA silky cleansing oil that dissolves makeup, sunscreen and daily buildup.Shop product

Radiance Cleansing Balm by Beauty of Joseon

Radiance Cleansing BalmA balm that melts into oil to lift away makeup and sunscreen with a soft finish.Shop product

Green Plum Refreshing Cleanser by Beauty of Joseon

Green Plum Refreshing CleanserA gentle gel cleanser for everyday cleansing without a stripped feeling.Shop product

PREPARE

Give hydration its first layer.

Choose watery ginseng care or shake-to-blend rice hydration before your serum.

Ginseng Essence Water by Beauty of Joseon

Ginseng Essence WaterA watery essence with ginseng and niacinamide for lasting hydration and a supple feel.Shop product

Glow Replenishing Rice Milk by Beauty of Joseon

Glow Replenishing Rice MilkA dual-layer rice toner that replenishes moisture and balances sebum. Shake before applying.Shop product

SMOOTH

Refresh rough-looking texture.

Pick one exfoliating step and introduce it gradually. Keep it separate from your retinal routine when starting.

Green Plum Refreshing Toner: AHA + BHA by Beauty of Joseon

Green Plum Refreshing Toner: AHA + BHAA leave-on AHA and BHA toner that sweeps away dead skin cells and smooths texture.Shop product

Apricot Blossom Peeling Gel by Beauty of Joseon

Apricot Blossom Peeling GelA rinse-off peeling gel for gentle physical exfoliation and a softer-feeling surface.Shop product

EXTRA CARE

Choose your mask moment.

Red Bean Refreshing Pore Mask by Beauty of Joseon

Red Bean Refreshing Pore MaskA clay wash-off mask for excess sebum and pore care without an overly tight finish.Shop product

Ground Rice and Honey Glow Mask by Beauty of Joseon

Ground Rice and Honey Glow MaskA rice and honey wash-off mask for hydration, gentle exfoliation and glow.Shop product

Centella Asiatica Calming Mask by Beauty of Joseon

Centella Asiatica Calming MaskA centella sheet mask for soothing hydration and a comfortable skin-care pause.Shop product

FOCUSED EYE CARE

Make fine lines your focus.

Revive Eye Serum: Ginseng + Retinal by Beauty of Joseon

Revive Eye Serum: Ginseng + RetinalGinseng and retinal in a silky eye serum for smoother, hydrated, firmer-looking under-eyes.Shop product

Introduce a small amount in the evening. Gently pat around the eye area, avoid direct eye contact, and use sunscreen the next morning.

SHOP BY VARIANT

Prefer to choose from one page?

Select the named product option on these range listings.

Revive, Calming & Glow Deep Serum Choices by Beauty of Joseon

Revive, Calming & Glow Deep Serum ChoicesChoose one 30ml serum: Revive, Calming or Glow Deep. Each option is a separate formula.Shop product

Beauty of Joseon Skincare Range by Beauty of Joseon

Beauty of Joseon Skincare RangeBrowse the product choices and select the item you want before adding it to your bag.Shop product

WHY BEAUTY OF JOSEON?

Traditional ingredients.
A modern everyday routine.

Beauty of Joseon takes inspiration from Hanbang, Korea’s traditional herbal care, and pairs familiar ingredients with modern skincare actives. Rice appears across its glow and moisture care, ginseng anchors its nourishing formulas, and green tea and propolis bring different approaches to skin comfort.

The reason to make room for it: textures you can choose with confidence, clear ingredient pairings and a complete routine from cleansing through daily SPF. Build around your skin’s needs and the finish you enjoy.

TURN YOUR PICKS INTO A ROUTINE

A clear order. A useful job for every step.

These routines are starting points. Introduce one new product at a time and adjust your moisturiser texture to your skin.

MORNING · FRESH HYDRATION

Light layers, comfortable protection.

1 · CLEANSEGreen Plum Refreshing CleanserStart with gentle cleansing.Shop product

2 · SERUMCalming Serum: Green Tea + PanthenolAdd soothing moisture if skin needs comfort.Shop product

3 · MOISTURISERed Bean Water GelApply a light moisturising layer.Shop product

4 · PROTECTRelief Sun Aqua-Fresh: Rice + B5Finish with a generous, even layer of SPF.Shop product

EVENING · NOURISH + GLOW

A supple finish before bed.

1 · FIRST CLEANSEGinseng Cleansing OilDissolve sunscreen and makeup on dry skin, then emulsify and rinse.Shop product

2 · SECOND CLEANSEGreen Plum Refreshing CleanserFollow with your water-based cleanse.Shop product

3 · SERUMGlow Deep Serum: Rice + Alpha-ArbutinMake uneven-looking tone your serum focus.Shop product

4 · MOISTURISEDynasty CreamSeal in moisture with a creamy, dewy layer.Shop product

Prefer a different focus? Swap in Glow for pores and radiance, Revive for hydration and bounce, or Light On for vitamin C care. A serum is a choice within the routine, so you do not need to layer every formula.

CHOOSE WITH CONFIDENCE

Your Beauty of Joseon questions, answered.

What is Beauty of Joseon known for?

Hanbang-inspired Korean skincare that combines ingredients such as rice, ginseng, green tea and propolis with modern actives. Start with a sunscreen texture you enjoy, then choose a serum and moisturiser around your main skin concern.

Which Relief Sun should I choose?

Choose original Relief Sun: Rice + Probiotics for a creamier, nourishing feel and a dewy finish. Choose Relief Sun Aqua-Fresh: Rice + B5 for a lighter fluid texture and a fresh finish. Both offer SPF50+ PA++++.

What is the difference between Glow and Glow Deep Serum?

Glow Serum pairs propolis and niacinamide for pores, oil balance and a hydrated glow. Glow Deep Serum pairs rice and alpha-arbutin for dark spots and uneven-looking tone. Use Glow Deep in the evening and wear sunscreen during the day.

Which moisturiser suits oily or dry skin?

Red Bean Water Gel offers light, refreshing moisture for oily and combination skin. Dynasty Cream gives a richer, dewy finish when skin needs more nourishment. Choose the texture that leaves your skin comfortably hydrated.

Do I need both a cleansing oil and a cleansing balm?

Choose one as your first cleanse. Ginseng Cleansing Oil offers a fluid texture; Radiance Cleansing Balm melts from balm to oil. Follow with Green Plum Refreshing Cleanser when double cleansing.

Can I use every serum together?

Start with one serum that matches your main concern. You can use different formulas in different routines once your skin is comfortable, but you do not need every serum in one application.

When do I use Revive Eye Serum?

Introduce it in the evening after cleansing and hydrating steps, before moisturiser. Use a small amount and pat gently around the eye area, avoiding direct eye contact. Keep strong exfoliation separate when introducing retinal.

How do I choose between the masks?

Choose Red Bean Refreshing Pore Mask for excess oil and pore care; Ground Rice and Honey Glow Mask for moisture and gentle exfoliation; or Centella Asiatica Calming Mask for soothing sheet-mask hydration.

What order should I apply my products?

Cleanse, apply toner or essence if used, then your chosen serum and moisturiser. Sunscreen is the final morning skincare step. Follow the product directions for rinse-off masks, exfoliation and targeted eye care.

What comes in the Hanbang Serum Discovery Kit?

Four mini serums, 10ml each: Glow, Glow Deep, Calming and Revive. Try one at a time to compare the textures and find the formula you want in your daily routine.

MAKE YOUR NEXT STEP COUNT

Start with the product your skin needs most.

A daily sunscreen you enjoy. A serum with a clear focus. A moisturiser that feels right. Find your Beauty of Joseon essentials and build a routine you will want to keep.

Shop the collection Compare the serums

Shop Beauty of Joseon skincare in Singapore

Discover Beauty of Joseon at COCOMO, from Relief Sun and Glow Serum to Dynasty Cream, ginseng skincare and rice-based glow care. Compare formulas by skin concern and texture, explore cleansers, toners, masks and eye care, and build your Korean skincare routine with confidence.