ETUDE HOUSE – Playful Korean Makeup for Soft, Long-Wear Everyday Beauty

ETUDE HOUSE is one of Korea’s most iconic beauty brands, celebrated for its playful identity, trend-focused colours, and easy-to-use makeup that suits both beginners and experienced users. The brand’s philosophy centres on enhancing natural beauty through soft, wearable shades and lightweight textures that feel comfortable throughout the day. ETUDE HOUSE has earned global appeal for its modern, youthful aesthetic and dependable long-wear formulas that stay fresh even in warm climates. In Singapore, where customers value makeup that lasts through humidity, commuting, and daily activity, the brand’s Fixing Tint collection has become especially popular. These hydro-matte lip tints are designed to offer long-lasting colour with a comfortable, transfer-resistant finish. Users appreciate how the formula settles softly on the lips without cracking or drying, allowing the tint to remain vibrant for hours. The buildable texture also makes it easy to customise the level of intensity, whether for a soft gradient look or a full, bold lip. All ETUDE HOUSE products offered at COCOMO are 100% authentic and ship directly from Singapore with fast SG delivery. This ensures customers enjoy fresh, genuine Korean makeup without long shipping times or uncertainty about product handling. Local fulfilment is especially important for formulas like lip tints, which benefit from proper storage and fast turnover. The Fixing Tint collection fits seamlessly into daily routines, complementing natural makeup styles as well as more expressive looks. Its mask-friendly, transfer-proof design makes it ideal for office wear, school, photos, and long days out. While results vary between individuals, many customers enjoy the smooth application, long-lasting colour, and the soft, blur-matte finish that has become a signature of ETUDE HOUSE. Within Singapore’s growing K-beauty community, ETUDE HOUSE stands out as a brand that blends fun, creativity, and practical performance. Its approachable price point and trendy shade range attract students, young professionals, and beauty lovers who enjoy expressive yet wearable makeup. The brand also offers a variety of shades suitable for different skin tones, making it versatile and inclusive for diverse users. For anyone seeking Korean makeup that feels lightweight, looks modern, and stays vibrant throughout the day, ETUDE HOUSE provides a dependable and stylish collection. From its iconic Fixing Tints to other playful essentials, the brand delivers colour and confidence in every application.