SO NATURAL

So Natural is a Korean skincare and makeup brand known for its clean, skin-loving formulations and expert-backed innovation. Created in collaboration with Swiss lab Sven Gohla Lab (renowned for La Prairie), So Natural focuses on high-performance formulas made with ECOCERT-certified ingredients, minimal artificial additives, and proven actives.

Best known for its FIXX Makeup Setting Sprays, So Natural has earned multiple beauty awards from Glowpick, Marie Claire, and Channel Beauty, making it a cult favorite among K-beauty lovers. The brand’s range spans from gentle cleansers to pore masks and its iconic setting sprays — all made in Korea and designed to deliver visible results with skin safety in mind.

Experience long-lasting makeup, healthy skin balance, and everyday radiance — the So Natural way.

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Skin, naturally perfected. Everyday beauty, effortlessly balanced. So Natural — effortless skin glow. SSkin, naturally perfected. Wellness, redefined. So Natural — effortless skin glow.
Makeup-setting spray bottle held by a person with a blurred backgroundCollection of 'So Natural' makeup and hair care products on a light pink background
Collection Collection
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[SO NATURAL] Setting Fixers, Hair Line Cover Cushions & Hair Perfume

$13.30 $19.90
Hairline correction and cover up cushion with product packaging on a light pink backgroundThree hair line cover cushion products with black applicators on a light pink background.
Hairline Cushion Cushion
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[SO NATURAL] Hair Line Cover Cushion 2.5g

$16.60 $29.90
Makeup-setting spray bottle held by a person with a blurred backgroundThree bottles of 'All Day Tight Make Up Setting FIXX' on a pink background
Makeup Setting Spray Spray
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[SO NATURAL] All Day Tight Make Up Setting Fixer 35ml | 75ml | 120ml

$13.30 $19.90
Hair dry powder perfume packaging with puff and flowers on a pink backgroundHair dry powder perfume with pink cap and beige container on a light pink background
Dry Shampoo Powder hair perfume
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[SO NATURAL] Hair Dry Powder Perfume 4g

$16.60 $29.90
Two tubes of SO NATURAL Real Matte Makeup-Setting FIXX on a light gray background with text about a shine-free look.Makeup setting spray bottle labeled 'Real Matte Fixx' on a light gray background
Matte Makeup Setting Spray Spray
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[SO NATURAL] Real Matte Makeup Setting Fixer 75ml

$18.95 $29.90
Product packaging with skin irritation test results on a pink backgroundMakeup setting multi magic sealer bottle with applicator on a pink background
Makeup Sealer eye & brow
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[SO NATURAL] Makeup Setting Multi Magic Sealer 10ml

$15.90 $29.90

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