SO NATURAL

So Natural is a Korean skincare and makeup brand known for its clean, skin-loving formulations and expert-backed innovation. Created in collaboration with Swiss lab Sven Gohla Lab (renowned for La Prairie), So Natural focuses on high-performance formulas made with ECOCERT-certified ingredients, minimal artificial additives, and proven actives.

Best known for its FIXX Makeup Setting Sprays, So Natural has earned multiple beauty awards from Glowpick, Marie Claire, and Channel Beauty, making it a cult favorite among K-beauty lovers. The brand’s range spans from gentle cleansers to pore masks and its iconic setting sprays — all made in Korea and designed to deliver visible results with skin safety in mind.

Experience long-lasting makeup, healthy skin balance, and everyday radiance — the So Natural way.