The Award-Winning Korean Brand Behind Singapore’s Glossiest Hair & Glowiest Skin
Julioly is a trending K-beauty brand rapidly gaining fame across Asia. Its philosophy is to treat hair and skin “like healthy drinks for your skin” — using gentle, nature-inspired formulas that deliver visible results. Praised by celebrities and social media influencers; recognized even by the SG’s top celebrity hair stylist David Gan, Julioly has built a cult-like following — selling over 100,000 bottles of its iconic Silk Keratin Hair Treatment in Singapore alone within just one year. The brand emphasizes clean, safe ingredients (no parabens, mineral oils, or artificial colors) and glowing user feedback, positioning itself as a professional-grade yet accessible beauty essential. Each formula is developed and manufactured in CGMP-certified facilities, ensuring pharmaceutical-level quality control and consistency — a standard that reflects Julioly’s commitment to safe, trusted beauty.
Julioly’s signature products showcase its sensorial-first approach to care. The Drop the Mango Hair Shot is a bestseller that begins as a liquid and transforms into a rich, warming cream upon contact with wet hair. It delivers deep nourishment using sun-ripened mango extract (rich in vitamins and antioxidants) and a potent protein complex of collagen, silk protein, and keratin to rebuild hair from within. Free from silicones and balanced at pH ~5.0, it revitalizes dry, dull hair into soft, glossy strands — with a spa-like warming effect.
But Julioly’s expertise goes beyond hair. Its skincare line — featuring hits like the Green Fig Smoothing Filter Serum, Cheese Glow Fondue Serum, and Superfood VitaToxC — is equally viral. Each formula is inspired by food-grade “juice bar” recipes recommended by nutritionists, blending fun, freshness, and efficacy. With over 70,000 serums sold, these products have garnered editorial acclaim, including an Allure Editor’s Pick (Oct 2023) and multiple wins on Korea’s Powder Room, recognized for spreadability, adherence, and moisture satisfaction.
Julioly continues to lead with sensorial, joyful self-care backed by results — a rising K-beauty name rewriting the standard for accessible, science-meets-fun hair and skincare.
- Fresh, skin-boosting formulas: From pore-refining serums to hair ampoules, JuliOly’s products are crafted with fruit-inspired ingredients like mango, green fig, and green apple — selected for their gentle yet effective nourishment of both skin and scalp.
- Innovative texture & sensorial experience: The Drop the Mango Hair Shot exemplifies the brand’s cutting-edge beauty tech — a water-activated ampoule-to-cream formula that gently warms the scalp while infusing it with a refreshing mango scent. It’s a luxe spa moment from the comfort of home.
- Targeted treatment ingredients: Whether in the Silk Keratin Hair Shot or the Cheese Glow Fondue Serum, JuliOly uses high-performance actives like collagen, silk protein, keratin, niacinamide, and tranexamic acid to address concerns like frizz, dullness, large pores, and uneven tone — delivering visible results with every use.
- Gentle, barrier-friendly formulas: All products are silicone-free, paraben-free, and harsh ingredients-free — especially important for sensitive users. They are dermatologically tested hypoallergenic formulas with zero irritation, which makes Julioly a trusted and reliable brand.
- Viral acclaim & proven popularity: From TikTok to beauty shelves, JuliOly’s glow is real — with 100,000+ bottles of its Silk Keratin Treatment and over 70,000 serums sold globally. The brand has also received editorial recognition, including the Allure Editor’s Pick (Oct 2023) and top awards on Korea’s Powder Room.
- Expanding care for real people: JuliOly isn’t just about face and hair — the brand’s Nail Oil Pen and Foot Callus Remover are fan-favorites for everyday care, too. With shampoo and body care products currently in development, JuliOly continues to evolve its lineup, guided by intensive R&D and a deep understanding of modern beauty needs.
Julioly goes beyond basic conditioners and serums by offering multi-sensorial, multi-benefit formulas that cleanse, warm, nourish, and strengthen — all in one. Each product is designed to feel joyful and indulgent, yet backed by real clinical care and high-performance ingredients. Julioly believes in clean, effective, and results-driven beauty — skincare and haircare that feel as personal as a favorite drink, and as reliable as professional salon treatments.